ABC Orange Juice - Essay ExampleThey ought to understand their aim of advertising, the target, media and competitors.ABC must actively involve the public, customers or not, in any activity which presents a forum for the customers to make comments about their Juice. This helps develop referrals and positive word of mouth from satisfied customers. Stake holders are very vital for the overall performance and success of the business hence they must be involved too. The public relations team must make available this forum by participating in community activities and sponsorships, producing annual reports, brochures and newsletters. In addition, they may also initiate educational programs to enlighten the public on the need to use their juice instead of others.ABC Orange juice in a move to market their product will employ sales promotion techniques such as sales force promotion, trade promotions, business promotions and consumer promotions. They will give appropriate commissions to their sales agents to motivate them.
